Digital convergence has gradually altered both the data and media worlds. The lines that separated media have become blurred, a phenomenon that is being amplified daily by the spread of new devices and new usages. At the same time, digital convergence has highlighted the power of big data, which is defined in terms of two connected parameters: volume and the frequency of acquisition. Big Data can be as voluminous as exhaustive and its acquisition can be as frequent as to occur in real time. Even though Big Data may be seen as risking a return to the paradigm of census that prevailed until the end of the 19^th century – whereas the 20^th century belonged to sampling and surveys. Médiamétrie has chosen to consider this digital revolution as a tremendous opportunity for progression in its audience measurement systems.

Article on one page

To cite this article

Dudoignon, L., Le Sager, F. & Vanheuverzwyn, A. (2018). Big Data and Audience Measurement: A Marriage of Convenience? Economie et Statistique / Economics and Statistics, 505-506, 133–146.
https://doi.org/10.24187/ecostat.2018.505d.1969