Networks in services in 2007 (survey on)

Dernière mise à jour le : 08/12/2011

Présentation de l'opération

Organisme producteur :

Insee. Direction des statistiques d'entreprises (DSE)

Type d'opération :


Objectifs :

The survey on networks in services in 2007 aims, essentially, to estimate the number of units and the activity of legally-independent enterprises organised into networks, which are the subject of cooperation agreements (franchises, cooperatives, concessions, purchasing groups, etc.).

It is used to perform a census of the networks of ensigns with at least seven establishments in the forty or so service sectors organised into networks.

By approaching the network head companies, it is possible to improve understanding of this form of organisation and estimate the weight of this form of organisation per major service sector.

This information is repeatedly requested by professionals, who want to know the weight of this form of organisation in all the tertiary sectors.

The survey on networks in services backs up a programme of surveys conducted in 2006 and 2007 on the whole retail trade sector.

It constitutes a first stage of the operation for the continuous monitoring of networks in services: this monitoring involves the creation and updating of a list of the main networks and their head companies.

Thèmes abordés :

For each network identified, the questionnaire collects at least:

- the ensign and control of the network head company;

- the scope and characteristics of the network: the number of retail outlets in France and abroad, breakdown of the retail outlets based on the type of organisation (owned retail, franchising contract, etc.), turnover by type of organisation;

- the organisation of the network: the existence of own brands, existence of trading groups, referencing centres, etc.

- the services provided by the network head to the independent retail outlets (initial training, start-up support, regular assistance, etc.) ;

- the obligations of the independent retail outlets (payment of franchise fees, royalties or contributions, etc.).

Champ de l'opération

Champ géographique :

Metropolitan France and overseas departments

Champ(s) statistique(s) couvert(s) :

Networks of ensigns with more than seven establishments in the principal services sectors (41 service business sectors).

Sectors surveyed in NAF rev. 1 level 700:

55.1A, 55.1C, 55.1E, 55.3A, 55.3B, 55.4B, 63.3Z, 64.2C, 67.1E, 67.2Z, 70.2C, 70.3A, 71.1A, 71.4B, 72.1Z, 72.2C, 72.5Z, 74.1G, 74.1J, 74.2C, 74.3B, 74.4B, 74.5A, 74.5B, 74.6Z, 74.7Z, 74.8A, 74.8B, 74.8F, 74.8K, 80.3Z, 80.4C, 80.4D, 85.3J, 92.6C, 93.0D, 93.0E, 93.0G, 93.0K, 93.0L, 93.0N.

Caractéristiques techniques

Unité statistique enquêtée :

Business at the head of one or more service networks

Périodicité de l'opération :


Période et mode de collecte :

The data was collected by mail from February to May 2008. All the listed network heads were surveyed, but only regarding their service networks.

Historique :

The survey has followed on from the pilot surveys conducted in the clothing sector (in 1995), DIY (in 1997), an "ensign network head" company survey conducted in 2000 covering all retail trade and the survey on networks in retail trade conducted in two waves (2006 and 2007).

Plan de sondage :

The survey does not feature a sampling plan: it exhaustively covers networks with more than seven retail outlets.

The retail outlets have different forms, depending on the network's business sector: agencies (real-estate, temping, etc.), salons (hairdressing, beauty), establishments (hotels, restaurants), etc.

Accordingly, a database listing the networks (and network heads) has been produced based on various sources, including both internal INSEE sources (annual business survey of service companies) and external sources (trade publications, company websites), etc.

400 companies at the head of one or more networks were surveyed, representing a total of 450 different networks.

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