The data collected are mainly the location of stores organized in a brand network and the form of organization that links the establishment to the head of the network: subsidiary or branch if the store is not financially independent, franchise, cooperative group, commission-affiliation, concession, brand license, rental-management or other form of contract.

• Food products and commercial handicraft (47.2 group, 47.11 class and 10.13B, 10.71B, 10.71C, 10.71D subclasses from French classification)
• Personal goods in specialized market (47.7 group without 47.76 et 47.79 classes, 47.78B,47.78C subclasses)
• Household good stores (47.4 to 47.6 groups, 47.19 class).
• Vehicule repair (45 division).
• Vehicule related services (71.20A 77.11A 77.11B et 85.53Z subclasses)

Total retail trade and motor services.

A brand network is a set of points of sale that have common characteristics (sale of the same products, offer of the same services) by affixing the brand's logo on their window and which are coordinated by the same company, the "network head". The main information collected about the members of the network are : brand name, link, a fourteen-figure identification number and mailing address.

The statistical unit is the retail network.

This survey is carried out among every network heads (legal units) on all of their outlets.