Courrier des statistiques N10 - 2023
How should we present our data to communicate better?
The image is a powerful vector of transmission: messages are passing quite instantly from the eye to the brain where they become information. That’s why image has been used by statisticians, starting from 19th century when maps and charts were made popular (Rendgen, 2020). Storytelling was added to spell out the intended message, before web technologies completed the scope by enabling the general public to easily access a very large amount of data and by helping to comprehend them through dynamic media. Graphic semiology and design are complementary: semiology has improved the effectiveness of illustrations in terms of comprehension; design helps to reduce the reading effort. When it comes to producing a datavisualisation or dataviz, the statistician’s basic rules must be kept in mind (metadata, rigour and presentation of figures). When implementing, simple and generic solutions should drive choices to enhance user experience and enable statisticians to keep the control for technology, especially in the highly evolving environment. Using dataviz, a mean of communication, official statistics continue to enlighten public debate and to keep it well informed with large amounts of highly accessible data.
Paru le :12/02/2025