Informations rapides
24 July 2018
2018- n° 192
In July 2018, industrialists are again less optimistic about the outlook for demand and export Quarterly business survey (goods-producing industries) - July 2018

The balances of industrialists' opinion on overall and foreign demand in the last three months have dropped again sharply in July – they had reached at the beginning of the year their highest level in seven years, before dropping back in the April survey. Business managers are also less optimistic about overall and foreign demand over the next three months; the corresponding balances have slipped back again after peaking early 2018 at their highest level since 2000. However the four balances remain higher than their long-term average.

Informations rapides
No 192
Paru le :Paru le24/07/2018
Prochaine parution le : 23/10/2025 at 08:45 - October 2025

Demand has been assessed less favourably again

The balances of industrialists' opinion on overall and foreign demand in the last three months have dropped again sharply in July – they had reached at the beginning of the year their highest level in seven years, before dropping back in the April survey. Business managers are also less optimistic about overall and foreign demand over the next three months; the corresponding balances have slipped back again after peaking early 2018 at their highest level since 2000. However the four balances remain higher than their long-term average.

Graph 1Balance of opinion of past change in demand

Slightly less pressure on production equipment than at the beginning of the year

In July 2018, industrialists report that they have slightly reduced the use of their machinery and equipment. The production capacity utilisation rate stands at 85.0%, down by 0.2 points compared to April 2018. It had reached in January its highest level in ten years.

However, slightly more industrialists consider that they could not produce more if they received more orders: production bottlenecks have tightened slightly, without however reaching their peak of January 2018. The proportion of industrialists indicating difficulties of supply exclusively has slightly edged back down in July, after peaking in October 2017 at its highest level since April 2001. That of industrialists reporting difficulties of demand exclusively has also slightly decreased.

Graph 2Production capacity utilisation rate

Table 1Industrialists' opinion: demand and production factors

Balance of opinion, in %Balance of opinion, in %
Industrialists' opinion: demand and production factors (Balance of opinion, in %Balance of opinion, in %) -
Manufacturing industry Mean Oct. 17 Jan. 18 April 18 July 18
Overall demand
Past change 0 19 22 17 6
Future change 2 18 18 12 8
Foreign demand
Past change 2 19 22 12 7
Future change 4 23 18 12 10
Production factors
Production bottlenecks (in %) 22 32 36 31 33
Assessment of productive capacity 14 –2 –3 –4 –3
Production capacity utilisation rate (in %) 83,0 84,6 85,8 85,2 85,0
Difficulties of supply and demand (in %)
Difficulties of supply and demand 8 9 9 8 9
Difficulties of supply only 20 33 30 30 29
Difficulties of demand only 43 27 25 27 26
  • * : Long-term average since 1976, except for questions on difficulties of supply and demand.
  • The results of the last survey are preliminary.
  • Source: INSEE - Quarterly business survey in industry

The balances of opinion on workforce size trends have decreased but remain well above their average

In July 2018, again slightly fewer industrialists have reported an increase in their workforce size rather than a decrease in the last three months. Also fewer have forecast job growth rather than job cuts over the next three months. After reaching their highest level since July 2011, both corresponding balances remain significantly above their long-term average.

The share of industrialists experiencing hiring difficulties, already at a high level, has slightly increased – 44% in July 2018 against 27% in early 2017.

Graph 3Workforce size in the manufacturing industry

Slight increase in selling prices

According to industrialists, selling prices in the manufacturing industry have continued to increase, at a slightly higher pace than in Q1 2018 (+0.5% after +0.3%). Business managers forecast a small increase in Q3 2018 (+0.1%).

Only 10% of the industrialists have experienced cash-flow problems, a level virtually stable since April 2017, below its long-term mean (14%).

General export prospects have deteriorated

Industrialists are again less upbeat on general export prospects: after reaching in January its highest level since October 2000, the corresponding balance of opinion has drastically fallen back in April and again in July. It remains however above its long-term average. Industrialists' opinion on their competitive position has weakened regarding the domestic and EU markets. However, it has slightly improved regarding the market outside the EU.

Graph 4Competitive position

Table 2Industrialists' opinion: employment, competitive position, cash-flow and selling prices

Balance of opinion, in %Balance of opinion, in %
Industrialists' opinion: employment, competitive position, cash-flow and selling prices (Balance of opinion, in %Balance of opinion, in %) -
Manufacturing industry Mean Oct. 17 Jan. 18 April 18 July 18
Workforce size
Past change –11 2 5 4 3
Expected change –13 0 3 3 0
Difficulties hiring (in %) 29 42 41 42 44
Selling prices and cash-flow
Past change on selling prices 0,1 0,7 0,8 0,3 0,5
Expected change on selling prices 0,2 0,2 0,3 0,1 0,1
Cash-flow problems (in %) 14 10 10 10 10
Competitive position
On domestic market 1 5 5 8 5
On foreign markets inside EU –1 2 4 6 1
On foreign markets outside EU –2 0 1 –4 –3
General exportation expectations –8 19 22 15 4
  • * : Long-term average since 1976, except for workforce change (since 1976) and for competitive position by market (since 1997).
  • The results of the last survey are preliminary.
  • A quantitative question is asked about selling prices.
  • Source: INSEE - Quarterly business survey in industry

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