Networks in the services sector

Paul Franceschi, division Services, Insee

In market-related services, establishments that belong to a brand network account for one-fifth of sales revenue in 2015. They are preponderant in temporary work and telephony; they also form a significant percentage of funeral services, technical automotive inspection, housing and restaurant services. Seven out of ten such networks are fully-integrated: this means that only one group markets the brand across the nation, through branches or subsidiaries; this proportion is greater still in services to businesses alone. In contrast, networks based on franchise contracts are particularly frequent in restaurant services, real estate and hairstyling. Restaurant services and housing are home to the largest number of brand networks: nearly one hundred each.

Automotive technical inspection stands out for the size of its networks: 400 establishments on average.

Insee Première
No 1678
Paru le : 07/12/2017