Where do people shop? Online purchases progressing, except for food

Élodie Kranklader, division Conditions de vie des ménages, Insee

In 2011, 72% of food expenditure was in supermarkets, 34% of clothing expenditure in small specialised retail outlets, and 42% of expenditure on durables in large specialised retail outlets. The choice of shopping venue has changed little since 2001. It depends on the product, but also on the characteristics of the household, particularly its place of residence and its standard of living. The use of the internet has remained marginal for food purchases. For durables, and above all cultural goods, online purchases grew sharply in five years. This boom concerns all generations, but the younger the household, the greater the weight of online purchases.

Insee Première
No 1526
Paru le : 12/12/2014