Définition
Retail trade consists of selling merchandise in the state that it is purchased (or after minor transformations), generally to a customer base of private individuals, regardless of the quantities sold.
In addition to sales, retail trade activity may also cover delivery and installation at the customer's home (of furniture or household appliances for example).
The marketing of a good generally successively includes wholesale trade activity followed by retail trade activity, but certain goods (capital goods) are not the subject of retail trade.
Remarque
In the french activity nomenclature (NAF rev. 2), retail is mainly described
in the trade part of division 47, "Retail excluding automobiles and motorcycles".