Insee Focus · July 2021 · n° 244

Foreign Groups Generate 12% of Turnover in the Household Goods Retail Sector

When it comes to the retailing of household goods, information and communication technology (ICT) equipment and leisure goods, foreign-owned brands account for 4% of shops and 12% of turnover. They have a greater presence in the sale of ICT products and in the books, stationery and games sector. Foreign-owned brands are more likely to be organised as an integrated network or franchise than French brands. With a higher average number of shops, foreign-owned brands are more widely established in France and have a greater presence in the Paris region. They have a higher average turnover per person employed and a higher average trade profit margin. Their value added rate is lower, yet still comparable to that of the French brands most similar to them.