Services and industry: different types of innovation to improve performance

Christian Cordellier, division Services, Insee

Innovative firms with ten or more employees are better at gaining market share than non-innovative firms in the same size category. The gap is all the wider for firms combining innovations in products, production processes, organization, and marketing. In new-technology services and manufacturing, businesses engaging in product and process innovation score greater performance gains than firms that confine their innovation to organization and marketing. By contrast, hosting-service and support-service firms tend to benefit more from innovations in organization and marketing. Consulting firms do not achieve significant gains in market share or value added from innovation.

Insee Première
No 1256
Paru le : 09/09/2009