Services and industry: different types of innovation to improve performance
Innovative firms with ten or more employees are better at gaining market share than non-innovative firms in the same size category. The gap is all the wider for firms combining innovations in products, production processes, organization, and marketing. In new-technology services and manufacturing, businesses engaging in product and process innovation score greater performance gains than firms that confine their innovation to organization and marketing. By contrast, hosting-service and support-service firms tend to benefit more from innovations in organization and marketing. Consulting firms do not achieve significant gains in market share or value added from innovation.