Company websites: showcasing products and managing job offers

Xavier Niel, Mahmoud Jlassi, division Services, Insee

In January 2008, 54% of French firms with 10+ employees had a website or home page—a percentage far lower than in most other European countries. The highest proportion is found among the largest firms: 85% of enterprises with 250+ employees reported having a website. French business websites are still very weakly sales-oriented: 69% displayed a catalogue or price list (smaller companies are more likely to do so than larger ones), but only 24% allowed visitors to order or reserve products or services; 11% offered online payment, up from 4% in January. Twenty-one percent of the websites managed job offers or applications, chiefly among large enterprises, in the financial sector, and in information and communication technologies (ICTs).

Insee Première
No 1227
Paru le : 12/03/2009