Sales outlets in 2004 - Superstores are expanding beyond foodstuffs

Hervé Loiseau, Corine Troïa, Insee Midi-Pyrénées

The French are increasingly going to superstores to do their shopping, to find a lamp, or to buy a drill or a bicycle, etc. These sales outlets are increasingly numerous throughout the French commercial landscape. They are leaders in general foodstuffs, household goods, and home decoration, and are becoming established in clothing-footwear and in culture, leisure and sport equipment. Superstores often achieve a higher turnover per occupied person or per m² than small shops, but their performance also depends greatly on their area of activity. Small shops are however keeping their place in the commercial landscape, particularly in specialist food and handicrafts, and other highly specialised sectors, such as optics or jewellery.

Insee Première
No 1095
Paru le : 02/08/2006