Health scares in the poultry sector - The impact is significant in the short-term but more limited in the long-term
Bovine Spongiform Encephalopathy (BSE) in 1996 and 2000, foot-and-mouth disease in 2001 and bird flu in late 2005 are all examples of health scares of an economically varied nature which have continued to plague the meat industry. Whether it was the crisis of consumer confidence linked to BSE which dented demand, or the supply-side insufficiencies of the foot-and-mouth crisis, the impacts on the meats concerned have been brutal: falls reached 20 to 30% over two or three months. On the other hand, the impacts of these crises on eating habits do not last long. Consumption of each type of meat returns to approximately pre-scare levels, mostly after around a year.